Kebijakan Dan Strategi Bisnis Pada PT Taspen

Soelaiman Sukmalana


Consequences of a change of course would pose a threat and an opportunity for businesses and entrepreneurs , in particular for the insurance industry nationwide. On the one hand the increasingly fierce market competition will pose its own challenges and costs. On the other hand, the insurance business will be more bright and growing rapidly, due to an increase in the rate of growth of per capita income and modernization for economic development will be increasingly driven by international trade and investment liberalization and regional . In order to determine the appropriate alternative solutions, the authors analyze the factors that become strengths, weaknesses, opportunities, and constraints on the PT TASPEN (Persero), especially with regard to strategy and policy operations. Therefore, the analysis used is the SWOT analysis.Keywords: strategy; segmentation; SWOT analysis


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