ANALISIS FAKTOR-FAKTOR PENGGUNAAN LAYANAN MOBILE BANKING DI BANDUNG
Kata Kunci:factor analysis, flexibility, brand image, perceived benefit
Technology progress is involve the banking sector to adopt to facilitate customer transactions. a service that is currently gaining attention is mobile banking. This research uses descriptive research method. The data collection is by distributing questionnaires to 273 respondents who use mobile banking services by using sampling techniques nonprobability sampling.
Using 14 variables of the Technology Acceptance Model (TAM), which has gone through the development process. Doing a factor analysis to the proposed variables and there are two new factors named Flexibility and Bank Image and Perceived Benefit.
Keywords: factor analysis, flexibility, brand image, perceived benefit.