CORPORATE SOSIAL RESPONSIBILITY (CSR) SEBAGAI ALTERNATIF PENDANAAN BAGI PELAKU USAHA
Kata Kunci:corporate social responsibility, small and medium enterprises
Implementation of Corporate Social Responsibility is basically driven by several major motivation is to improve the efficiency of private sector funding sources by directing the user to effectively and support the activities of national development without compromising the principle of cost recovery. In this case, the limitations of the government to finance regional development can be resolved through a win-win solution. Sources of funds owned by the government and private companies from corporate funds Social Responsibility can then be used more effectively and directed to activities that can help the welfare of the community, especially the micro, small and medium enterprises. In other words, the government can focus as a facilitator which is an obligation of the government is bridging the interests of private parties.
Keywords: corporate social responsibility; micro, small and medium enterprises