@article{Juhana_Larashati_2021, title={PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN: (STUDI PADA PRODUK PREPAID TELKOMSEL DI KOTA BANDUNG)}, volume={10}, url={https://jurnal.stiepas.ac.id/index.php/bistek/article/view/88}, abstractNote={<p>This research aims to obtain empirical evidence and find clarity phenomenon along with conclusion about service quality influence toward Telkomsel prepaid produk customer satisfaction in Bandung.</p> <p>This research type is descriptive and verificative, and also using cross section approach. Data were analyzed by descriptive analysis and path analysis.</p> <p>The result of this research show that service quality is on good category and customer satisfaction is also on good category. From hypothesis testing result be found a significant simultaneously influence from service quality toward customer satisfaction a number of 67,6%. And for partially influence, tangible give an influence by 14,91%, emphaty give influence by 9,82%, responsiveness give an influence by 12,21%, reliability give an influence by 17,49%, and assurance give an influence by 13,14%.  Thus Telkomsel prepaid produk need to increase service quality performance if they want to increase customer satisfaction.</p> <p><strong>Keywords:</strong> <strong>service quality</strong><strong>, </strong><strong>customer satisfaction.</strong></p>}, number={2}, journal={Majalah Bisnis & IPTEK}, author={Juhana , Dudung and Larashati, Irena}, year={2021}, month={Feb} }