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Supriadi, E., Larashati, I., Dwiyanisa, A., Jannah, A. dan Herawati, O. 2023. The Impact of Price and Promotion on The Consumer’s Buying Behavior in The Metropolitan Region of Bandung. Majalah Bisnis & IPTEK. 16, 1 (Sep 2023), 119–128. DOI:https://doi.org/10.55208/bistek.v16i1.385.