Supriadi, E., Larashati, I., Dwiyanisa, A., Jannah, A., & Herawati, O. (2023). The Impact of Price and Promotion on The Consumer’s Buying Behavior in The Metropolitan Region of Bandung. Majalah Bisnis &Amp; IPTEK, 16(1), 119–128. https://doi.org/10.55208/bistek.v16i1.385