Supriadi, E., Larashati, I., Dwiyanisa, A., Jannah, A. dan Herawati, O. (2023) “The Impact of Price and Promotion on The Consumer’s Buying Behavior in The Metropolitan Region of Bandung”, Majalah Bisnis & IPTEK, 16(1), hlm. 119–128. doi: 10.55208/bistek.v16i1.385.