Majalah Bisnis & IPTEK

The Influence of Service Quality and Brand Image on Purchase Decisions

Nadya Dwi Andini — 2023-11-14

Researchers in Bandung did a study to examine the influence of service quality and brand image on consumer decision-making in purchasing Muslim fashion products. In addition, the research aimed to determine the dominant component, either service quality or brand image, that had the most impact on the purchasing choices of a sample of 100 consumers involved in the study by completing a questionnaire.

By employing path analysis, this study substantiated the legitimacy of service quality and brand image factors among customers of Muslim fashion products in Bandung City. Therefore, the results underscore the significance of improving service quality and enhancing brand image to influence purchasing decisions.

The findings of the study indicate a substantial relationship between Service Quality and Purchasing Decisions, as well as between Brand Image and Purchasing Decisions. Judging from the results of research on Service Quality on Purchase Decisions for consumers of Muslim fashion products in the city of Bandung, to increase purchasing decisions, companies should be able to improve service quality by providing training on how to be responsive and reliable customer service so they can perform better service than before.

Judging from the research results on the effect of brand image on purchasing decisions for Muslim fashion products in Bandung, companies need to build good brand name awareness to improve purchasing decisions. Because it is an effort to form a brand approach to consumers or their target market, this can work through collaboration with Influencers on social media to use products from one of the Muslim fashion products that aim to influence their followers indirectly. In addition, it is necessary to sponsor several events relevant to the same target audience.

The Effect of Work Motivation and Discipline on Employee Performance

Nabilah Nurislam — 2023-11-14

This study aims to determine whether there is a significant influence between work motivation and work discipline on employee performance. The object of research is 50 employees in one of the sub-district offices of Bandung Regency using a questionnaire so that data is taken using the population. The variables in this study are divided into two, namely, independent and dependent variables. The independent variable divides into motivation and work discipline, and the dependent variable is employee performance. This study uses using the SPSS version 16 application. Research using Path Analysis shows that the variable Motivation (X1) has a direct effect of 26.0%, an indirect effect through a relationship with Work Discipline (X2) of 15.9%, and the total effect is 41.9%. The Work Discipline Variable (X2) has a direct effect of 20.7% and an indirect effect through its relationship with motivation (X1) of 15.9%. The total effect is 36.6%. The results of the relationship of the coefficient of determination (R square) with the variable Work Motivation (X1) and Work Discipline (X2) in determining the Employee Performance variable (Y) is 78.5%. In comparison, other factors that affect employee performance but are not examined show by the value of € = 0.215 or 21.5%. As for suggestions concerning the research results, agencies should be able to improve the above variables further.

The Effect of Intrinsic Motivation and Competence on Employee Performance

Dani Permana — 2023-11-14

This study aims to ascertain how intrinsic motivation and skilfulness affect employee performance in one of Bandung's highway development and operation enterprises. Both descriptive and verificative research techniques are employed. A sample of 39 employees from one of the highway development and operation companies in Bandung were polled to gather data and information for the study.

It is clear from the research's path analysis findings that the intrinsic motivation variable has a favourable impact on employee performance. Employee performance is positively influenced by the competence variable. According to the conclusions and recommendations drawn from the research, management should preserve and enhance motivation and competence.

The Influence of Motivation and Work Environment on Employee Performance

Ine Julia — 2023-11-14

The inception of this study can be traced back to the difficulties encountered by a cleaning service company located in Bandung. The challenges encompass diminished employee motivation and an unfavorable work environment, predominantly attributable to factors associated with human error. The concerns above had an adverse effect on the productivity of the employees. This study aims to assess the impact of motivation and work environment on the performance of employees.

The employed research methodology entails a quantitative approach characterized by a descriptive and empirically verifiable framework. The sample population comprises 46 respondents employed in a company located in Bandung. In order to acquire corroborative data and information, primary data is utilized, which is directly gathered from employees of a cleaning service company located in Bandung. The statistical methodology utilized in this study is multiple linear regression.

According to the study's findings, all statement items demonstrate validity and reliability, as indicated by correlation coefficients exceeding the predetermined threshold. Motivation exerts a substantial impact on the performance of employees. The work environment can also influence employee performance. Therefore, the present study demonstrates the influence of motivation and work environment on employee performance within a cleaning service company in Bandung.

The Effect of Work Discipline and Organizational Culture on Employee Performance

Ernita Rahmawati — 2023-11-14

This study aims to comprehensively examine and evaluate the work discipline, organizational culture, and performance of employees at a government agency located in Bandung Regency. Additionally, the research aims to determine the degree of influence that work discipline and organizational culture has on employee performance within the government above agency.

The author employed a research methodology that falls under descriptive and verificative research. This approach was utilized to determine the significant relationship between the variables under investigation, ultimately leading to conclusions that accurately describe the research object.

The participants in this study consisted of 32 employees who were selected as respondents from a government agency located in Bandung Regency. The findings of this research demonstrate that (1) Work Discipline exhibits a positive and statistically significant impact on Employee Performance, and (2) Organizational Culture also displays a positive and statistically significant influence on Employee Performance. The relationship between work discipline and organizational culture has been found to have a positive and statistically significant impact on employee performance.

The Influence of Brand Image and Price on Purchase Decision

Sintiya Sintiya — 2023-11-14

The motivation for this study stems from the intense competition observed among e-commerce platforms during the consumer's purchasing process. One potential approach to tackle this issue is through the proficient execution of a brand image strategy with the aim of augmenting sales. Brand image activities typically center around establishing pricing strategies and facilitating purchasing decisions, which collectively form an integral component of the marketing mix. The employed research methodology is a quantitative approach incorporating descriptive and verificative methods. The study's sample comprises 100 participants who have engaged in shopping activities on an electronic commerce platform. The results of this study suggest that (1) Brand image exerts a favorable and substantial influence on consumer purchasing decisions, and (2) Price exerts a significant and positive effect on consumer purchasing decisions.

A Bibliometric Analysis of Integrated Management System Research in The Electricity Business: Trends And Future Research

Irvan Khairil Solin — 2023-11-14

Numerous studies have investigated integrated management system (IMS) practices in various businesses. However, bibliometric analysis in this field is still underdeveloped, particularly in the electricity business. The purpose of this study is to identify current research trends and provide recommendations for future research through bibliometric analysis of IMS research in the electricity business. The research sample included 43 papers obtained from scientific papers published in the Scopus database. Following the research findings, this study contributes by proposing future research and research trends for IMS practices in the electricity business.

The Effect of Work Motivation and Discipline on Employee Performance

Ella Klodiya Pandia — 2023-11-14

The primary objective of this study is to investigate and assess the impact of motivation on employee performance, the effect of work discipline on employee performance, and the combined influence of motivation and work discipline on employee performance within a convection services company located in Bandung. The employed research methodology is descriptive and verificatory in nature. The study's population comprises employees from a single convection services company in Bandung. The sample size for this study was determined to be 137 respondents, utilizing the Slovin technique. The data collection process involved the administration of questionnaires, while data analysis was conducted using path analysis with the aid of SPSS 21 for Windows.

Based on the statistical analysis results, it is evident that Motivation exhibits a direct influence of 28.9%, an indirect influence via competence of 15.3%, and an overall influence of 44.3%. The Work Discipline variable exhibits a direct influence of 12.5% and an indirect influence through Motivation of 15.3%, resulting in a cumulative influence of 27.8%. The coefficient of determination (R2), represented as a percentage, indicates that the collective impact of all the independent variables, precisely Motivation and Work Discipline, on the dependent variable, employee performance, amounts to 0.722 or 72.2%. In addition, it should be noted that other unexplored variables may have an impact on performance, as evidenced by the value of ? = 0.278, equivalent to 27.8%. Therefore, it can be inferred that motivation and work discipline positively and substantially impact employee performance within the convection services company located in Bandung.

The Effect of Profitability (ROA) And Liquidity (CR) on Firm Value (PBY)

Heny Septia Wulandari — 2023-11-14

This study aims to assess the impact of Profitability and Liquidity on the valuation of PT Indonesia Air Asia Tbk from 2017 to 2021. The present study falls under the category of quantitative research. The population under study comprises the financial statements of PT Indonesia Air Asia Tbk. The sample utilized in this study is derived from PT Indonesia Air Asia Tbk's quarterly financial report, employing a time series design sampling technique. The data collection techniques employed in this study involve using financial reports available on the official website of the Indonesia Stock Exchange, specifically www.idx.co.id. The employed analytical methodology is multiple linear analysis.

The findings indicate no significant positive relationship between Profitability and Firm Value, as evidenced by a t-count value of 0.142 and a significance value of 0.889, more significant than the threshold of 0.05. However, Liquidity has a significant positive impact on Firm Value, as indicated by a t-count of 3.446 and a significance value of 0.003, which is less than the threshold of 0.05. Furthermore, when both Profitability and Liquidity are considered together, they significantly positively influence Firm Value, with a significance value of 0.003 and an R square of 49.6%.

The research findings propose that corporations consider the comprehensive market and industry conditions when developing their business strategies. Ongoing assessment of the organization's fiscal performance is imperative in order to discern prospective enhancements and address potential challenges that may manifest in the future. By comprehending the impact of Return on Assets (ROA) and Capital Ratio (CR) on Price-to-Book Value (PBV), organizations can formulate more suitable business strategies and prioritize the attainment of sustainable growth and enhancement of corporate value.

The Influence Of Motivation And Knowledge On Readiness To Take Risks In Entrepreneurship Processes

Ariyono Setiawan — 2023-11-14

This research analyzes the influence of intrinsic motivation, extrinsic motivation, market knowledge, and technological knowledge on individuals' readiness to face risk in the context of entrepreneurship. Through regression and ANOVA analysis approaches, this study aims to identify factors contributing to individuals' attitudes and behaviors in confronting challenges in entrepreneurial endeavors. The results of the Model Summary analysis indicate that intrinsic and extrinsic motivation significantly impact readiness to face risk, while market and technological knowledge also positively relate to a proactive attitude toward risk. The implications of these findings are relevant for policy development and focused entrepreneurship education. This research provides a deeper insight into the factors influencing individuals' preparedness to face risk in the entrepreneurial world, forming the basis for efforts to foster a dynamic and innovative entrepreneurial culture within society.

The Effect of Affective Commitment on Task Quality: Mediating Role of Employee Engagement

Dewi Kania — 2023-11-14

This study aims to examine the influence of Affective Compliance on Task Quality, with a specific focus on the potential mediating effect of Employee Engagement. Affective Compliance pertains to the degree of emotional connection that employees experience towards their employing organization. In contrast, Task Quality refers to the extent to which the output generated by employees aligns with predetermined criteria and anticipated outcomes.

The research employs the Partial Least Squares (PLS) data analysis method, which facilitates the modeling of intricate relationships among the variables under investigation. The study's findings indicate that Affective Compliance exerts a positive and statistically significant impact on Task Quality. However, the discovery that Employee Engagement serves as a mediator in the association between Affective Compliance and Task Quality is of greater interest. Employee engagement is a concept that aids in elucidating the relationship between affective Compliance and task quality.

The findings of this study carry significant implications for the fields of human resource management and organizational development. Enhancing employees' levels of affective Compliance can enhance the quality of their tasks by fostering increased employee engagement. Hence, organizations must prioritize strategies that enhance the emotional connection between employees and the company, thereby enhancing the work output's quality. This study offers a comprehensive analysis of the interconnectedness of these variables within the work setting, presenting the possibility of enhancing employee productivity and work quality.

Web-Based Coffee Inventory Application

Alifadillah Alifadillah — 2023-11-14

This study aims to gain insights into the inventory requirements of a coffee shop, develop and deploy a web-based application to enhance inventory management efficiency and assess the effects of this implementation on the coffee shop's operational processes. The methodology employed encompasses a blend of qualitative and quantitative techniques for data collecting, encompassing interviews, observations, and system testing. These methods are utilized to develop a comprehensive comprehension of the current inventory system and evaluate the efficacy of the recently built web application.

The findings indicate that implementing the application resulted in a substantial enhancement in inventory management. This condition was achieved through the provision of real-time inventory tracking, a reduction in errors associated with manual recording, and an overall improvement in operational efficiency. The coffee shop workers responded positively to the product, highlighting its user-friendly nature and time-saving capabilities.

Nevertheless, the study posits that forthcoming research should contemplate integrating elements such as predictive analytics to enhance stock management capabilities and develop a mobile iteration to augment flexibility and user-friendliness. This study provides additional evidence to reinforce the importance of implementing digital transformations in small-scale enterprises to address prevalent operational obstacles.

Web-Based Antam Gold Savings and Pawn Calculation Application

Linda Lindriani — 2023-11-14

The demand for a user-friendly website that enables the withdrawal of funds from gold savings accounts at Pegadaian has experienced substantial growth amidst the ongoing epidemic. Due to its inherent value and stability, gold assumes particular significance in times of economic uncertainty, allowing individuals to liquidate their savings when necessary. The old approach entailed the manual input of customer information through Excel, which consequently required face-to-face interactions for payment processing. Nevertheless, a significant shift has transpired through the integration of an internet-based platform, facilitating the provision of personal data by clients and thereby establishing virtual profiles to conduct online transactions. Implementing this transformation has resulted in a more streamlined process, enhancing efficiency and improving accessibility for clients.

The research methodology employed for this project is descriptive, encompassing direct field observations. Furthermore, the system employs the Object-Oriented Analysis and Design (OOAD) methodology to analyze and design the system. The main objective is to develop a system that streamlines the procedures of gold pawning and online savings for consumers. The data input process utilizes the PHP programming language, whereby the data is safely stored within a MySQL database. The integration of these elements guarantees a system that is both secure and efficient, effectively addressing the requirements of both customers and administrators.