[1]
Nasution, R.W.S., Syahbudi, M. and Syarbaini, A.M.B. 2023. SWOT & QSPM as A Strategy to Increase Customer Loyalty of Ekawarsa Plus Partners at AJB Bumiputera 1912 Medan: Loyalitas Pelanggan, Mitra Ekawarsa, Strategi ST, Matriks SWOT, SQPM. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal). 17, 2 (Nov. 2023), 541–557. DOI:https://doi.org/10.55208/jebe.v17i2.498.