Patmasari, E.K. and Arija, H.H. 2023. Implementation Of the People’s Market Application to Improve the Performance of MSMES In Kendal Regency: Integration of Theory Acceptance Model (TAM) And Extended Theory of Planned Behavior (TPB). Jurnal Ekonomi, Bisnis & Entrepreneurship. 17, 2 (Nov. 2023), 513–523. DOI:https://doi.org/10.55208/jebe.v17i2.462.