Komara, A.T. 2023. The Roles of Price on Rebates and Implication to Customer Product Choice: Study on One of The Health Drink Brands in Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship. 17, 2 (Nov. 2023), 433–445. DOI:https://doi.org/10.55208/jebe.v17i2.485.