Patmasari, E. K., & Arija, H. H. (2023). Implementation Of the People’s Market Application to Improve the Performance of MSMES In Kendal Regency: Integration of Theory Acceptance Model (TAM) And Extended Theory of Planned Behavior (TPB). Jurnal Ekonomi, Bisnis &Amp; Entrepreneurship, 17(2), 513–523. https://doi.org/10.55208/jebe.v17i2.462