Nasution, R. W. S., Syahbudi, M. and Syarbaini, A. M. B. (2023) “SWOT & QSPM as A Strategy to Increase Customer Loyalty of Ekawarsa Plus Partners at AJB Bumiputera 1912 Medan: Loyalitas Pelanggan, Mitra Ekawarsa, Strategi ST, Matriks SWOT, SQPM”, Jurnal Ekonomi, Bisnis & Entrepreneurship, 17(2), pp. 541–557. doi: 10.55208/jebe.v17i2.498.