Jurnal Ekonomi, Bisnis & Entrepreneurship https://jurnal.stiepas.ac.id/index.php/jebe <p><strong>Jurnal Ekonomi, Bisnis &amp; Entrepreneurship (e-Journal)</strong>, <strong><a href="http://u.lipi.go.id/1428639552" target="_blank" rel="noopener">ISSN Print: 2443-0633</a>, <a href="http://u.lipi.go.id/1429065555" target="_blank" rel="noopener">ISSN Online: 2443-2121</a>, DOI:</strong> https://doi.org/10.55208/jebe, Frequency: 2 Issues every year (April and October), is a scientific journal carried an article in accordance with the applicable scientific guidelines. <strong>Jurnal Ekonomi, Bisnis &amp; Entrepreneurship (e-Journal)</strong> is a development of the Jurnal Ekonomia first published in April 2007 in line with the time there is a change in April 2011 changed its name to<strong> Jurnal Ekonomi, Bisnis &amp; Entrepreneurship (e-Journal)</strong> by adding in terms of the scope of the field of research and writing style that the publication of the results of scientific research can be of good quality. From 2020 the <strong>Jurnal Ekonomi, Bisnis &amp; Entrepreneurship (e-Journal)</strong> will be published in English.</p> <p><strong>Jurnal Ekonomi, Bisnis &amp; Entrepreneurship (e-Journal)</strong> Accredited by <strong>Science and Technology Index Indonesia (<a href="https://sinta.kemdikbud.go.id/journals/detail?id=3698" target="_blank" rel="noopener">SINTA</a>)</strong> rank 4, and Indexing by <strong><a href="https://scholar.google.com/citations?user=LATUAXoAAAAJ&amp;hl=id" target="_blank" rel="noopener">Google Scholar</a>, Directory Open Access Journal (<a href="https://doaj.org/toc/2443-2121" target="_blank" rel="noopener">DOAJ</a>), <a href="https://search.crossref.org/?q=Jurnal+Ekonomi%2C+Bisnis+%26Amp%3B+Entrepreneurship&amp;from_ui=yes" target="_blank" rel="noopener">Crossref</a>, <a href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;or_facet_source_title=jour.1314434" target="_blank" rel="noopener">Dimensions</a> </strong>and <strong><a href="https://journals.indexcopernicus.com/search/details?id=122524" target="_blank" rel="noopener">Index Copernicus</a>.</strong></p> en-US admjurnalstiepas@gmail.com (Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan) admjurnalstiepas@gmail.com (Retno Resawati) Thu, 30 Nov 2023 13:43:13 +0700 OJS 3.2.1.2 http://blogs.law.harvard.edu/tech/rss 60 Perspectives On International Political Economy: Labor and Environmental Standards Should Be in World Trade Organizations? https://jurnal.stiepas.ac.id/index.php/jebe/article/view/422 <p><em>The concept of sustainable development and environmental protection are among the main objectives of the World Trade Organization. For this purpose, the labor and environmental standards of the World Trade Organization are also included in the agreement. In 1994, the World Trade Organization Trade and Environment Committee was established in this context, and international organizations joined it. So, in this paper analyze that labor and environmental standards should be in a Trade Organization unbiased way.</em></p> <p><em>This study examines the complex rhetoric surrounding the incorporation of labor and environmental norms into the World Trade Organization (WTO) structure. The phenomenon of trade globalization has profoundly affected the interdependence of economies, prompting inquiries into the ethical aspects of international commerce. Incorporating labor and environmental norms into the World Trade Organization (WTO) has emerged as a central topic of controversy. Advocates contend that incorporating such measures is paramount in promoting sustainable growth, guaranteeing equitable labor standards, and addressing global environmental deterioration. However, integrating these standards could impose economic constraints, impede the free trade flow, and even result in the adoption of protectionist measures. This study explores multiple viewpoints, evaluates the possible consequences, and evaluates the practicality of integrating labor and environmental concerns within the World Trade Organization (WTO). This study makes a valuable contribution to the continuing discourse surrounding the development of a more inclusive and responsible international political economy by assessing its effects on economic growth, social justice, and environmental sustainability.</em></p> selin Ç?nar Copyright (c) 2023 selin Ç?nar https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/422 Thu, 30 Nov 2023 00:00:00 +0700 Improving Task and Quality Performance: The Role of Affective Commitment, Engaged Employees and Creativity https://jurnal.stiepas.ac.id/index.php/jebe/article/view/478 <p><em>Employee work quality within the fashion industry has received limited attention in the research literature. In order to fill this void in existing research, the author endeavored to examine the study model through a predictive methodology. This study utilized a survey methodology in which 72 employees from the fashion industry sector were selected as participants. The researcher employed the Structural Equation Modelling (SEM-PLS) technique to forecast the proposed study model. The analysis findings indicate that affective commitment considerably impacts employee engagement, namely in terms of dedication and employee creativity. The research findings also suggest that the factors of devotion and creativity exert a notable influence on task performance. Furthermore, it is seen that effective utilization of creativity can propel task performance, consequently exerting a positive influence on improving performance quality. The findings of this study indicate that the fashion industry sector has the potential to improve task and quality performance through the cultivation of affective commitment, dedication, and employee inventiveness.</em></p> Iwan Sidharta Copyright (c) 2023 Iwan Sidharta https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/478 Thu, 30 Nov 2023 00:00:00 +0700 The Effect of Net Profit Margin on Current Ratio in PT. Siantar Top, PT. Kimia Farma and PT. Gudang Garam Companies Period 2020-2022 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/420 <p><em>Net Profit Margin and Current Ratio are two financial ratios used to analyze the financial health of a company. Net Profit Margin is one of the important indicators to assess the financial performance of a company as it provides an insight into how effectively the company generates profits from its operations after considering all costs and expenses. It measures the company’s efficiency in generating profit from each unit of revenue. Companies with a high Net Profit Margin are often considered more attractive to investor because the high net profit indicates the company’s ability to generate strong cash flow and provide good returns to shareholders. Current Ratio is a liquidity ratio that measures a company’s ability to meet its shortterm obligations with liquid assets that can be quickly converted into cash. A high Current Ratio indicates that the company has sufficient current assets to meet its shortterm liabilities. This can provide assurance to investors that the company will not face financial difficulties in paying its obligations when they become due. This research aims to determine the influence of Net Profit Margin on Current Ratio in PT.Siantar Top, PT.Kimia Farma and PT. Gudang Garamwhich were studied on a quarterly basis during the period 2020-2022. This is a quantitative research using secondary data, which are the financial statements of each company accessed through the official website of the Indonesia Stock Exchange (BEI). Data analysis was conducted using simple linear regression analysis with the assistance of SPSS softwareversion 25. The result of the research show that simultaneously or collectively, Net Profit Margin has an influence on Current Ratio and partially, it is found that Net Profit Margin has a significant positive effect on Current Ratio. The coefficient of determination indicates a result of 0,304, which means that rthe influence of Net Profit Margin on Current Ratio is 30,4% while the remaining percentage is influenced by other factors that were not examined in this study.</em></p> Paskah Pardede, Herlin Munthe Copyright (c) 2023 Paskah Pardede, Herlin Munthe https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/420 Thu, 30 Nov 2023 00:00:00 +0700 The Effects of Work Stress Towards Turnover Intention Mediated by Burnout https://jurnal.stiepas.ac.id/index.php/jebe/article/view/415 <p><em>One of the corporate responsibilities towards their employees is to maintain the employees working in the company, with the work environment provided, the work load given, and developing them with good training. In reality, employees often experience work stress in doing their jobs, and the accumulation of work stress triggers burnout, thus encouraging them to leave the company. This study examines the effect of job stress on turnover intention mediated by burnout at PT Mitra Jaya Raya Borneo Pontianak as the object of research, with a population of 35 employees. Using saturation sampling technique, the sample of this study was 35 respondents. This research uses PLS-SEM analysis, using the SmartPLS 3.2.9 application to process questionnaires data. The results of this study indicate that job stress has a significant positive effect on turnover intention, job stress has a significant positive effect on burnout, burnout has an insignificant positive effect on turnover intention, and burnout does not mediate the relationship between job stress and turnover intention.</em></p> Hugo Fostin Hokianto, Sunardi Ginting, Sandra Endang Suci Octora Copyright (c) 2023 Hugo Fostin Hokianto, Sunardi Ginting, Sandra Endang Suci Octora https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/415 Thu, 30 Nov 2023 00:00:00 +0700 Bankruptcy Prediction Model: Altman (Z-Score), Springate (S-Score), Zmijewski (X-Score) And Grove (G-Score) Models in Companies Listed at The LQ 45 Stock Index https://jurnal.stiepas.ac.id/index.php/jebe/article/view/435 <p><em>This study aims to assess the effectiveness of four prominent bankruptcy prediction models, namely Altman's Z-Score, Springate's S-Score, Zmijewski's X-Score, and Grove's G-Score, in forecasting financial distress among companies listed on the LQ 45 Stock Index. The research leverages financial data spanning a specified period to construct and evaluate the predictive capabilities of these models. By employing a sample of companies operating within the LQ 45 index, the study provides a comprehensive comparative analysis of the models' accuracy, sensitivity, and specificity in identifying firms at risk of bankruptcy. Additionally, this research investigates potential improvements or synergies that may arise from combining the predictive power of multiple models. The findings of this study contribute to the body of knowledge in corporate finance and offer valuable insights for stakeholders, investors, and policymakers involved in risk assessment and financial decision-making within the context of the Indonesian stock market.</em></p> Ros Bunga Bondar, Mochamad Kohar Mudzakar Copyright (c) 2023 Ros Bunga Bondar, Mochamad Kohar Mudzakar https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/435 Thu, 30 Nov 2023 00:00:00 +0700 The Effect of Product Quality and Promotion on Purchasing Decisions https://jurnal.stiepas.ac.id/index.php/jebe/article/view/436 <p><em>As a nation endowed with a diverse cultural heritage and vast reserves of natural resources, Indonesia requires the acquisition and utilization of state-of-the-art defense equipment and technology. The Panzer Anoa is a military armored vehicle manufactured by a company specializing in the production of armament systems and commercial products. This vehicle serves the purpose of personnel transportation, commonly referred to as armored personnel carriers (APCs). Over the past three years, there has been a noticeable decrease in the sales of the Panzer Anoa, a product manufactured by a company producing Main Equipment Armament Systems and commercial goods. According to the data provided by the company operating in the Main Armament System Equipment industry and commercial products, 25 units were sold within three years. This figure falls significantly short of the predetermined target of 72 units, resulting in a sales percentage of merely 34.72%.</em></p> <p><em> The study employed a quantitative research methodology characterized by a descriptive and verification approach. The sample consisted of 54 respondents selected using a stratified random sampling technique. In gathering supporting data and information, primary data is utilized, specifically in the form of questionnaire data directly obtained from a company operating in Armament Systems Primary Equipment and commercial products.</em></p> <p><em>The study's findings demonstrated that each statement item exhibited validity, as indicated by values exceeding 0.30 and reliability, with results surpassing 0.60. The study findings indicate that the product quality factor exhibited a high significance level, with a coefficient of 0.981. Similarly, the promotion factor strongly influenced the purchase decision, as evidenced by its coefficient of 0.977. Furthermore, the purchase decision itself was found to be significantly influenced by various factors, with a coefficient of the t-test yielded T count values of 3.981 (p &lt; 0.001) and 2.826 (p &lt; 0.001), both of which exceed the critical T table value of 2.007. attributable to other factors.</em></p> <p><em>Another factor that has yet to be examined is the value of 0.263, or 26.3%. Furthermore, it is noteworthy that the influence of product quality is more pronounced, with a total effect of 0.4361 or 43.61%, compared to the total effect of promotion, which stands at 0.3002 or 30.02%. It is advisable for companies operating in the Armament System Primary Equipment and commercial products sector to place a high emphasis on product quality. These results can be achieved by consistently enhancing the features of the Anoa Panzer and streamlining its operational processes.</em></p> Dian Sutisna, Soelaiman Sukmalana, Rd Okky Satria, R. Arby Copyright (c) 2023 Dian Sutisna, Soelaiman Sukmalana, Rd Okky Satria, R. Arby https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/436 Thu, 30 Nov 2023 00:00:00 +0700 Determinants of Adapted Behaviors on Employee and Entrepreneurs Against the Covid-19 Pandemic: Theory of Planned Behavior https://jurnal.stiepas.ac.id/index.php/jebe/article/view/459 <p><em>New Normal is a change in behavior to continue carrying out normal activities but coupled with the implementation of health protocols to prevent Covid-19 transmission. In Indonesia itself, the new normal is applied as a realistic response from the Indonesian government to the existence of COVID-19 as well as the results of the analysis in various sectors of national life, especially the future of the national economy in the medium and long term. After the implementation of the new normal, it automatically affects the routine activities carried out by the community, especially those activities that were restricted by the government at the time of the New Normal. This study aims to analyze the factors that influence behavior change after the application of the New Normal in the Covid-19 Pandemic. A modified Theory of Planned Behavior is used in this study using testing through Structural Equation Modeling (SEM-PLS). A total of 427 respondents who have worked have answered the online questionnaire containing 61 questions. The results of this study indicate that knowledge and understanding of covid-19 make people understand the severity they feel and the vulnerabilities they may experience. The severity and vulnerability they feel also have an influence on their attitudes, behavior control, past behavior, and subjective norms so that they have a strong factor in building their intention to behave during the pandemic when the new normal is enacted. The intention that has been built with the support of attitudinal factors, past behavior, subjective norms, and behavior control also changes people's behavior. Employees are able to more moderate the relationship between attitudes towards intention and the relationship between past behavior and intention than entrepreneurs.</em></p> M. Azka Kesuma Wardana, Eko Ruddy Cahyadi, Alim Setiawan Slamet Copyright (c) 2023 M. Azka Kesuma Wardana, Eko Ruddy Cahyadi, Alim Setiawan Slamet https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/459 Thu, 30 Nov 2023 00:00:00 +0700 The Effect of Return on Assets (ROA) and Debt to Equity (DER) on Firm Value https://jurnal.stiepas.ac.id/index.php/jebe/article/view/473 <p><em>The motivation behind this study stems from the occurrence of issues within a specific bank company listed on the IDX. These issues are reflected in the suboptimal performance of Return on Assets (ROA) and Debt to Equity (DER), which in turn impact the bank company's overall firm value on the IDX. This study aims to assess the extent to which Return on Assets (ROA) and Debt to Equity (DER) impact the perceived firm value of a chosen bank company listed on the IDX.</em></p> <p><em>The present study employs a quantitative research methodology, precisely a Descriptive and Verification approach. The data for this study is obtained from the financial reports of a chosen bank company listed on the IDX. The data collection spans from 2016 to 2021, encompassing quarterly reports issued by the company. The study utilizes financial report data from a selected bank company listed on the IDX. The data is processed using SPSS 25 software.</em></p> <p><em>This research's findings demonstrate a statistically significant positive relationship between Return on Assets (ROA) and Firm Value. This result is evidenced by a Sig value of 0.048, less than the conventional significance level of 0.05. Additionally, the T-count value of 2.101 exceeds the critical value, further supporting the significance of this relationship. The table displaying the 2.07961 (2) coefficient for the Debt to Equity (DER) ratio indicates a statistically significant positive impact on Firm Value. This result is evidenced by the Sig value of 0.001, which is less than the conventional significance level of 0.05.</em></p> <p><em>Additionally, the T-count value of -4.043, which is greater than the critical value, further supports the significance of this relationship. The study conducted on the relationship between Return on Assets (ROA) and Debt to Equity (DER) on Firm Value found that a coefficient of 2.10982 (p &lt; 0.05) indicates a direct effect of 66.7%. However, it is essential to note that the remaining 33.7% of Firm Value is influenced by other variables not examined in this study.</em></p> Amalia Anggraeni Puspitarini, Bulan Tati Fitria Copyright (c) 2023 Amalia Anggraeni Puspitarini, Bulan Tati Fitria https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/473 Thu, 30 Nov 2023 00:00:00 +0700 The Influence of Motivation, Work Environment and Compensation on Employee Performance https://jurnal.stiepas.ac.id/index.php/jebe/article/view/447 <p><em>This study aims to determine the effect of motivation, work environment, and compensation on employee performance at PT. Marurat Artaraya. The population in this study are employees of PT. Marurat Artaraya, totaling 145 people. While the technique of determining the sample using the solvin technique. This type of research is a quantitative research. The data sources in this study are primary data and secondary data where the data has been processed from the internet, documentation, and journals. While the data analysis technique used is descriptive and multiple linear regression with hypothesis testing by t test, f test and coefficient of determination. The results of multiple linear regression analysis that show Y = 2.467 + - 0.115X1 + 0.585X2 + 0.436 e. While the results of the test (t) or partial test show that motivation has a negative and insignificant effect on employee performance at PT. Marurat Artaraya, where it can be seen that the motivation value tcount is -1.797 &gt; ttable 0.2201, the work environment has a positive and significant effect, it can be seen tcount is 6.043 &gt; ttable 0.2201, while compensation has a positive and significant effect, it can be seen tcount is 3.774 &gt; ttable 0.2201 on the performance of employees at PT. Marurat Artaraya. Then the results of the f test showed that simultaneously there was a positive and significant effect of motivational variables (X1), work environment (X2), and compensation (X3) on employee performance (Y) and the Fcount value was 156.871 &gt; Ftable 3.16. Furthermore, the coefficient of </em><em>determination (</em><em>R<sup>2</sup></em><em>) in the adjusted R</em><em> Square value is 0.890 (89.0%). So it can be said that 89.0% of the variation of the independent variables, namely motivation, work environment and compensation in this model has a contribution to the variable performance of employees at PT. Marurat Artaraya. While the remaining 11.0% is influenced by other variables outside the model.</em></p> Irwan Nopian Sinaga Copyright (c) 2023 Irwan Nopian Sinaga https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/447 Thu, 30 Nov 2023 00:00:00 +0700 The Effect of Communication and Physical Work Environment on Employee Performance https://jurnal.stiepas.ac.id/index.php/jebe/article/view/448 <p><em>The workplace environment significantly influences employee performance. Employee productivity is directly impacted by the work environment, which enhances performance. As a fundamental human activity, communication plays a crucial part in social relationships; as a result, its impact on the workplace is crucial. Employee performance is more productive when there is more built-in communication between departments.</em></p> <p><em>Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh komunikasi dan lingkungan kerja fisik terhadap kinerja karyawan pada perusahaan manufaktur kendaraan dan mesin di Bandung. Sampling nonprobabilitas digunakan dalam penyelidikan ini. Teknik membeli sampel ini penting ketika populasi terbatas atau tujuan penelitian adalah untuk menggeneralisasi seakurat mungkin. Censuses are another name for saturated sampling, in which the entire population—61 people in this case—serves as a sample. Descriptive and verifiable research methodology is used. Utilized data collection methods include observation, questionnaire distribution, and interviewing. Multiple linear regression, multiple correlations, F-test, T-test, coefficient of determination, partial determination coefficient, and hypothesis testing are the data analysis techniques used.</em></p> <p><em>According to the research findings, a vehicle and machinery sector firm in Bandung can have good communication, a physical work environment, and staff performance. Employee performance is strongly influenced by communication and the physical work environment, with the remaining influences coming from elements that were not studied.</em></p> Harnum Lathifan, Asep Rochyadi Suherman Copyright (c) 2023 Harnum Lathifan, Asep Rochyadi Suherman https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/448 Thu, 30 Nov 2023 00:00:00 +0700 Determinants of TikTok Live Commerce Purchase Intention: Service Quality, Price, Trust, Customer Review, And Free Shipping https://jurnal.stiepas.ac.id/index.php/jebe/article/view/441 <p style="font-weight: 400;"><em>Consumers now favor live commerce greatly, especially those in the younger age group because it offers a direct interaction experience between sellers and customers. The purpose of this study is to analyze the influence of service quality, price, trust, customer reviews, and free shipping on purchase intention in TikTok Live Commerce among students at Institut Teknologi dan Bisnis Muhammadiyah Purbalingga. The population in this study was all students of the Muhammadiyah Purbalingga Institute of Technology and Business, totaling 73 people. The data collection method used in this research is a direct field survey, which involves sampling from a single population using a questionnaire as the main data collection instrument for explanatory purposes. The research findings indicate that service quality has a positive and significant influence on purchase decisions; price has a positive and significant influence on purchase decisions; trust has a positive and significant influence on purchase decisions; customer reviews have no significant influence on purchase decisions; and free shipping has a positive and significant influence on purchase decisions</em></p> Aji Priambodo Copyright (c) 2023 Aji Priambodo https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/441 Thu, 30 Nov 2023 00:00:00 +0700 Influence Structure Capital to Income on Low Voltage Electrical Inspection Company PT (Cilister) Field https://jurnal.stiepas.ac.id/index.php/jebe/article/view/440 <p><em>Electricity is one of the most essential parts of life Which done by man Which where all equipment Which There is at home ladder need Power electricity. Study This uses type study descriptive quantitative. Type of Data collected in the study This uses primary data and secondary data. Technique Collection Interview data, Observation, study documentation. As for the results discussed in the research, based on the data above, the variable mean value income is 69,611,111 with a standard deviation of 7,156,526. In contrast, the mean variable Structure Capital is 36,194,444, with a standard deviation of 11,629,566. Equality regression compelled several conclusions: (1) Value constant that is 89891010 gives mark variable company without influence variable independent. (2) Coefficient regression (?)value as big-0.560 shows the influence of negative variable regarding capital structure, that is, inclined capital structure decreases when income increases</em></p> Diwehati Salawajo, Hendry Hendry Copyright (c) 2023 Diwehati Salawajo, Hendry Hendry https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/440 Thu, 30 Nov 2023 00:00:00 +0700 The Effect of Product Quality and Promotion on Purchasing Decisions https://jurnal.stiepas.ac.id/index.php/jebe/article/view/444 <p><em>The present study emerged from the recognized concern surrounding consumers' decision-making process when purchasing a product from a beauty company located in Bandung. The primary issue identified in this study pertains to the diminished purchasing decisions resulting from the inadequate quality of the product and promotional efforts.</em></p> <p><em>This research aims to investigate the impact of product quality and promotion on consumer purchasing behavior for a beauty product offered by a company in the city of Bandung.</em></p> <p><em>The present study utilizes descriptive and confirmatory methodologies, employing a quantitative research approach. The research sample comprises consumers of a product offered by a beauty company located in Bandung, with 100 participants residing in the city of Bandung.</em></p> <p><em>The findings indicate a strong and statistically significant relationship between product quality and consumer purchasing behaviour. Likewise, the influence of promotional activities on consumer purchasing decisions is positive and statistically significant. The correlation coefficient demonstrates a robust relationship.</em></p> Fatya Anissa Arliandhini, Retno Resawati Copyright (c) 2023 Fatya Anissa Arliandhini, Retno Resawati https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/444 Thu, 30 Nov 2023 00:00:00 +0700 The Influence of Advertising Effectiveness on Consumer Purchase Decisions in Wardah Medan Instagram social media Cosmetic Advertising https://jurnal.stiepas.ac.id/index.php/jebe/article/view/430 <p><em>This study aims to identify the effectiveness of wardah advertisements through Instagram social media on active @wardahbeauty followers on Instagram. Consumers who use social media Instagram @wardah beauty are active with a total of 92 followers. The data analysis technique used in this study is a validity test, reliability using SPP version 20.0 Based on the results of the study, the validity and reliability test of the questionnaire for each statement item was declared valid and the results obtained were that the independent variable, namely advertising effectiveness (X) had a positive and significant influence on the dependent variable, namely purchase decision (Y), this is indicated by the tcount value = 5.603 and ttable = 2.01537 then tcount &gt; ttable, so Ho is rejected and Ha is accepted. Based on simple linear regression calculations, the regression equation Y = 25.982 + 0.531X + e means that every time there is an increase in the purchasing decision variable by 0.531, it will affect the effectiveness of advertising. The coefficient of determination (R2) is 0.416 (41.6%). So it can be said that 41.6% of the dependent variable, namely advertising effectiveness in this study, can explain purchasing decisions while the remaining 58.4% is influenced by other variables outside the variables studied.</em></p> Sylvani Dewi, Felicia Winata, Elly Romy, Kiki Goslim, Wenny Wenny Copyright (c) 2023 Sylvani Dewi, Felicia Winata, Elly Romy, Kiki Goslim, Wenny Wenny https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/430 Thu, 30 Nov 2023 00:00:00 +0700 The Role of Brand Benefits in Financial Quality, Based on Responsiveness and Guarantee, and Its Implications for Customer Loyalty https://jurnal.stiepas.ac.id/index.php/jebe/article/view/470 <p><em>This study aims to examine the impact of brand benefits on a firm's financial performance. The primary emphasis is on two critical aspects of brand advantages: responsiveness and assurance. The present study additionally investigates the influence of financial quality on customer loyalty.</em></p> <p><em>The research methodology employed in this study entailed acquiring data from a diverse pool of respondents who served as customers for different brands within the relevant industry—the process of data collecting involved the administration of questionnaires and the execution of organized interviews. The study employed statistical research to examine the correlation between brand benefits, financial quality, and consumer loyalty.</em></p> <p><em>The empirical evidence suggests that the level of responsiveness and assurance exhibited by a brand has a notable influence on a firm's financial performance. Moreover, a positive correlation exists between enhanced financial quality and increased levels of consumer loyalty.</em></p> <p><em>The conclusions of this study suggest that firms should recognize the significance of brand responsiveness and assurance in enhancing their financial performance. This further emphasizes the significance of upholding and improving financial excellence to bolster client loyalty. The present study provides a valuable contribution to comprehending the interplay among brand benefits, financial quality, and consumer loyalty within the contemporary industry landscape.</em></p> Imelda Megawati Copyright (c) 2023 Imelda Megawati https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/470 Thu, 30 Nov 2023 00:00:00 +0700 The Influence of information Technology, Work Experience, Management Participation and HR Competence on the Effectiveness of Accounting Information Systems https://jurnal.stiepas.ac.id/index.php/jebe/article/view/389 <p><em>Analyzing is the aim of this study and proving that there is an influence between Information Technology, Work Experience, Management Participation and HR Competence at Bank BNI Iskandar Muda Branch, BNI USU Branch, BNI Padangbulan Branch and BNI KC Setiabudi, Medan City, North Sumatra. This research utilizes primary data that has been obtained by distributing questionnaires to respondents. The respondents were employees who worked at Bank BNI Iskandar Muda Branch, BNI USU Branch, BNI Padangbulan Branch and BNI KC Setiabudi, Medan City, North Sumatra. Sampling by saturated sample method using a sample of 80 employees. The results of partial testing show that the effectiveness of the accounting information system is positively and significantly influenced by information technology, work experience, management participation and HR competencies at Bank BNI Iskandar Muda Branch, BNI USU Branch, BNI Padangbulan Branch and BNI KC Setiabudi, Medan City, North Sumatra. Simultaneously Information Technology, Work Experience, Management Participation and HR Competence have a positive and significant impact on the Effectiveness of the Accounting Information System at Bank BNI Iskandar Muda Branch, BNI USU Branch, BNI Padangbulan Branch and BNI KC Setiabudi, Medan City, North Sumatra.</em></p> Elsa Putri Napitupulu, Herlin Munthe, Nur Ari Sufiawan Copyright (c) 2023 HERLIN MUNTHE, Elsa Putri Napitupulu, Nur Ari Sufiawan https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/389 Thu, 30 Nov 2023 00:00:00 +0700 The Roles of Price on Rebates and Implication to Customer Product Choice https://jurnal.stiepas.ac.id/index.php/jebe/article/view/485 <p><em>A comprehensive comprehension of the various factors influencing consumer purchasing decisions is crucial for success in the highly competitive business environment. The findings of this study examine the significant role that price and discounts (rebates) play in consumer decision-making. The study's findings emphasize the considerable influence of price on consumers' decision-making regarding product selection. Consumers tend to seek out more affordable alternative options when there is an increase in the price of a product. Nevertheless, in the event of a compelling discount, consumers tend to transition and opt for the alternative product swiftly.</em></p> <p><em>Furthermore, this study demonstrates that individuals' financial capabilities impact their decision-making process when it comes to selecting products. Consumers exhibiting elevated financial capacities are inclined to prioritize personal preferences when making product selections rather than solely focusing on price considerations. This observation indicates that individuals with greater purchasing power are afforded a more comprehensive range of options when selecting products.</em></p> <p><em>However, it is imperative to exercise caution as price similarity assumes a significant role in consumers' decision-making process. Consumers tend to favor products that align with the price they have paid. Nevertheless, the analysis findings suggest the necessity for additional research to gain a more comprehensive understanding of this correlation.</em></p> <p><em>In addition, the discounts provided by companies also impact consumers' perceptions of prices and their financial capacities. Discounts can significantly impact consumers' perceptions of product prices, enabling them to select items previously perceived as unaffordable.</em></p> <p><em>This study offers significant insights into the impact of price, discounts, and financial capabilities on consumer purchasing preferences. The findings of this study establish a robust basis for corporations to develop enhanced marketing strategies, considering the significant influence these variables exert on consumer decision-making processes. Enhanced comprehension of consumer behavior enables companies to attain heightened levels of success within a fiercely competitive market</em></p> Anton Tirta Komara Copyright (c) 2023 Anton Tirta Komara https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/485 Thu, 30 Nov 2023 00:00:00 +0700 The Effect of Internal Audit on The Prevention of Fraud https://jurnal.stiepas.ac.id/index.php/jebe/article/view/467 <p><em>This study aims to determine the effect of internal audits on fraud prevention. The formulations in this study are has the internal audit at the Selaawi Garut Unit Bank (BRI) adequately, does internal audit affect the prevention of fraud in the bank (BRI) Selaawi Garut Unit. The research method in this study is to use quantitative methods. The object of research is internal audit and fraud prevention. The dependent variable is Fraud Prevention, while the independent variable is Internal Audit. The research population is all employees who work at Bank BRI Unit Selaawi Garut, as many as 31 people. Samples were taken randomly from as many as 31 people. Data analysis used simple linear regression. The results showed that Internal Audit affected Fraud Prevention. Furthermore, the internal audit department personnel must enhance the caliber of their analytical procedures in the context of fraud auditing, preliminary surveys, program audits, and auditor team selection. This finding will enable future researchers to replicate the study by incorporating additional variables.</em></p> Delina Pitriani, Shinta Dewi Copyright (c) 2023 Delina Pitriani, Shinta Dewi https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/467 Thu, 30 Nov 2023 00:00:00 +0700 The Influence of the Effectiveness of Implementing Accounting Information Systems, Utilization of Technology, Human Resource Competency and Management Participation on Individual Performance https://jurnal.stiepas.ac.id/index.php/jebe/article/view/493 <p><em>The objective of this study is to investigate the impact of the implementation of accounting information systems, technology use, human resource competency, and management engagement on individual performance at Shopee Express, a delivery service firm located in the city of Medan. The present study employs quantitative data. The research was carried out at a logistics company called Shopee Express, located in the urban area of Medan. The study's population comprises all employees employed at the Shopee Express delivery service company in the city of Medan, amounting to a total of 60 individuals. The sample size for this study also consists of 60 people. The study incorporated a combination of primary and secondary data sources, as employed by the researcher. The findings and analysis of this study are presented as follows: (1) The implementation of accounting information systems has a noteworthy impact on individual performance, as evidenced by the statistical significance of the sig value being less than 0.05. The impact of technology utilization on individual performance is shown to be statistically significant, as indicated by a significance level of less than 0.05. The competency of human resources has a substantial impact on individual performance, as indicated by a statistically significant p-value of less than 0.05. The involvement of management has a substantial impact on the performance of individuals, as evidenced by the statistical significance of the relationship (p &lt; 0.05). (5) The concurrent impact of establishing accounting information systems, utilizing technology, possessing human resource competence, and engaging in management participation has a noteworthy effect on individual performance, as indicated by a statistically significant p-value of less than 0.05. The Adjusted R-Square value is 0.641, indicating that the research variables provide a substantial contribution of 64.10% towards explaining individual performance. The remaining 35.90% is attributed to external factors beyond the scope of this study.</em></p> Herlin Munthe, Ryo Eru Nugraha Ginting, Merry Rusida, Kiki Hardiansyah Siregar Copyright (c) 2023 Herlin Munthe, Ryo Eru Nugraha Ginting, Merry Rusida, Kiki Hardiansyah Siregar https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/493 Thu, 30 Nov 2023 00:00:00 +0700 The Influence of Price, Promotion, And Service Quality on Consumer's Purchase Interest in Matahari Store Department https://jurnal.stiepas.ac.id/index.php/jebe/article/view/488 <p><em>This study aims to examine the impact of price, promotion, and service quality on consumer purchase intention at Matahari Department Store. The applied research methodology involves the utilization of a survey approach, wherein questionnaires are distributed to a sample of consumers that has been randomly selected. Regression analysis was employed to examine the gathered data to assess the correlation between the independent factors (pricing, promotion, and service quality) and the dependent variable (buy interest).</em></p> <p><em>The research findings demonstrate that consumer buying interest at the Matahari Department Store is significantly influenced by pricing, promotion, and service quality. These several aspects collectively have a role in influencing positive consumer views, leading to an increase in purchase intention. The findings above offer significant insights for shop management in developing enhanced marketing strategies for consumer attraction and satisfaction.</em></p> <p><em>The study also emphasizes the significance of retail enterprises in comprehending market dynamics and effectively addressing client demands. The findings of this study have significant practical consequences, indicating that initiatives aimed at increasing customer purchasing interest should consider the appropriate control of prices, the implementation of successful promotional techniques, and the enhancement of service quality. The present study establishes a fundamental basis for informing strategic decision-making processes inside the Matahari Department Store, offering a valuable point of reference for future investigations in this particular domain.</em></p> Hafni Cholida Nasution, Dea Amanda Samosir Copyright (c) 2023 Hafni Cholida Nasution, Dea Amanda Samosir https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/488 Thu, 30 Nov 2023 00:00:00 +0700 The Effect of Price and Promotion on Customer Satisfaction https://jurnal.stiepas.ac.id/index.php/jebe/article/view/442 <p><em>To understand and examine Internet Service Company in Bandung pricing and marketing strategies, we conducted this study at one of the internet service providers in Bandung. We employed a quantitative strategy for the inquiry that combined a descriptive and verifiable approach. One of the Bandung internet service providers provided 100 consumers for the survey.</em></p> <p><em>The study's path analysis reveals the correctness of the price and marketing variables at one of the Bandung internet service providers. The study's conclusions advise considering the costs and promotions provided by one of the Bandung-based internet service providers. According to the findings, Price (X1) significantly affects Customer Satisfaction (Y). The next factor that significantly affects customer happiness is promotion (X2).</em></p> Cecep Wiguna, Robbi Saepul Rahman, Haris Nurdiansyah, Octaviane Herawati Copyright (c) 2023 Cecep Wiguna, Irena Larashati, Ashila Dwiyanisa, Haris Nurdiansyah, Octaviane Herawati https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/442 Thu, 30 Nov 2023 00:00:00 +0700 The Effect of Money Supply and Bank Indonesia Rate on Consumer Price Index in Indonesia 2018-2022 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/471 <p><em>The aim of this research is to determine the influence of the money supply and Bank Indonesia interest rates on the consumer price index in Indonesia for the period 2018 - 2022. The discussion of this research is related to the money supply, Bank Indonesia interest rates, and the consumer price index (CPI). In this regard, the approach taken is theories related to that field. This research was conducted in Indonesia. This type of research is quantitative research. The data used in this research is time series secondary data in the form of publications on the money supply, Bank Indonesia interest rates, and consumer price index from January 2018 to December 2022 obtained from the Central Statistics Agency (BPS) and Bank Indonesia. The research method used in this research is the explanatory method. The data analysis techniques in this research are descriptive analysis and multiple linear regression analysis. The research results show that both partially and simultaneously, there is an influence of the money supply and Bank Indonesia interest rates on the consumer price index.</em></p> Muhammad Ali, Tria Apriliana, Andina Nur Fathonah Copyright (c) 2023 Muhammad Ali, Tria Apriliana, Andina Nur Fathonah https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/471 Thu, 30 Nov 2023 00:00:00 +0700 The Effect of Dividend Policy, Good Corporate Governance Mechanism, And Audit Quality on Agency Cost https://jurnal.stiepas.ac.id/index.php/jebe/article/view/446 <p><em>This study is to analyze the effect of dividend policy, good corporate governance mechanisms, and audit quality on agency costs in manufacturing companies that conduct IPOs on the Indonesia Stock Exchange in the 2017-2020 period. In Indonesia, there are many companies that have relationships with agency costs, especially companies whose managers and owners of capital are different, such as companies listed on the Indonesia Stock Exchange (IDX). This research is essentially a form of quantitative research that uses secondary data, namely the company's annual report. This study used a sample of 132 companies in the manufacturing sector. The technique for analyzing the data in this study test a regression model selection test, classical assumption test, multiple linear regression, f test, and individual hypothesis testing (t test). According to the results of data analysis, it can be concluded that dividend policy, audit committee, audit quality, and institutional ownership has no effect on agency costs. In the other hand, independent commissioners have a significant negative effect on agency costs.</em></p> Indra Kencana Mukti, Agus Maulana Copyright (c) 2023 Indra Kencana Mukti, Agus Maulana https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/446 Thu, 30 Nov 2023 00:00:00 +0700 Implementation Of the People's Market Application to Improve the Performance of MSMES In Kendal Regency: Integration of Theory Acceptance Model (TAM) And Extended Theory of Planned Behavior (TPB) https://jurnal.stiepas.ac.id/index.php/jebe/article/view/462 <p><em>The emergence of Covid 19 has devastated the performance of Micro, Small and Medium Enterprises (MSMEs) including in Kendal Regency. Through the People's Market application, it is hoped that it can encourage the performance of MSMEs after the pandemic. However, the problem that occurs is that users of the People's Market application in MSME players are still low which can hinder growth and competitiveness in the digitalization era. This study aims to analyze the behavior of MSME players in adopting the People's Market application in Kendal Regency through the integration of the Theory Acceptance Model (TAM) and the Extended Theory of Planned Behavior (TPB). This research is a causality study using seven main variables tested from the TAM and TPB models, namely: perceived benefits; perceived ease of use; attitude in adopting the People's Market application; subjective norms; perceived behavioral control; behavioral intention in adopting the People's Market application; and actual behavior. The sample of this study used a purposive sampling method with a total sample that met the criteria of 231 respondents. The data was obtained from distributing questionnaires via google form. The data were statistically tested through the AMOS program. The results showed that perceived benefits and perceived ease of use affect attitudes. Attitude affects the behavioral intention of traders in adopting the People's Market application. However, subjective norms and perceived behavioral control have no significant effect on behavioral intentions. The results also prove that behavioral intentions can encourage merchants to carry out actual behavior in adopting the People's Market application.</em></p> Eka Kurnia Patmasari, Haifa Hannum Arija Copyright (c) 2023 Eka Kurnia Patmasari, Haifa Hannum Arija https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/462 Thu, 30 Nov 2023 00:00:00 +0700 The Influence of Government Expenditure and Regional Economic Growth on The Human Development Index in Districts and Cities In Jambi Province 2019-2021 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/465 <p><em>This research aims to analyze how much influence regional government spending and economic growth have on the human development index in districts and cities in Jambi Province. The data used is Time Series data for the 2019-2021 period. This research was conducted using quantitative methods using panel data regression analysis. The data came studied from 11 regional governments (districts and cities) located in Jambi Province over a period of 3 years (2019-2021). This data was obtained from the district and city Central Statistics Agency and from several related agencies. The data was then analyzed using the multiple regression method. Data calculations in this research used the SPSS program. The research results show that the regional government expenditure variable (X1) does not have a positive and significant effect on the human development index in districts and cities in Jambi province. Meanwhile, the economic growth variable (X2) also does not have a positive effect on the district and city human development index in Jambi province.</em></p> Syafrul Antoni Copyright (c) 2023 Syafrul Antoni https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/465 Thu, 30 Nov 2023 00:00:00 +0700 The Impact of Interest Rates and Inflation Rates on Increasing the Number of Customers Saving https://jurnal.stiepas.ac.id/index.php/jebe/article/view/370 <p><em>This research investigates the impact of interest rates and inflation on the customer base of PT. Medan Independent Bank in terms of savings. The present study aims to examine the impact of interest rates and inflation on the customer base of Bank Mandiri (Persero) Medan. This study aims to examine the impact of interest rates and inflation on the customer base of Bank Mandiri (Persero) Medan in terms of savings. This study used a causal-comparative research design, which is a type of research that examines the cause-and-effect relationship between two or more variables. This study employs many data analysis approaches, including Validity and Reliability Tests, classical assumption tests, multiple linear regression, hypothesis testing, simultaneous tests, and the Coefficient of Determination (R2). The statistical findings show a significant relationship between the interest rate and the number of customers. This conclusion is based on the t-test (partial), where the calculated t-value of 5.039 exceeds the critical t-value of 2.920, and the significance level of 0.001 is less than the predetermined threshold of 0.05. Therefore, each interest rate significantly impacts the number of customers. Based on the obtained results, inflation substantially influences customer numbers. This conclusion is drawn from the t-test (partial) analysis, where the calculated t-value of 4.051 exceeds the critical t-value of 2.920 at a significance level of 0.001, which is lower than the conventional threshold of 0.05. Hence, individually and independently, inflation significantly impacts the number of customers. Based on the statistical findings, interest rates, and inflation substantially influence customer numbers. This assertion is supported by the F (simultaneous) test, where the F-count value of 18.348 exceeds the critical F-table value of 9.55, and the significance level of 0.000 is less than the predetermined threshold of 0.05. Hence, both interest rates and inflation significantly impact the number of customers concurrently.</em></p> Richna Handriyani, Siti Junaida Hasibuan, Herlin Munthe Copyright (c) 2023 Richna Handriyani, Siti Junaida Hasibuan, Herlin Munthe https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/370 Thu, 30 Nov 2023 00:00:00 +0700 SWOT & QSPM as A Strategy to Increase Customer Loyalty of Ekawarsa Plus Partners at AJB Bumiputera 1912 Medan https://jurnal.stiepas.ac.id/index.php/jebe/article/view/498 <p><em>The cause of the decrease in the number of policies is due to a strategy to increase customer loyalty that is lacking in the company, where this strategy has a very big impact on increasing or decreasing the number of policies on the product chosen by each customer. Customer loyalty is a form of customer commitment to a product repeatedly and even permanently. Mitra Ekawarsa Personal Accident is a form of self-protection from risks that might occur. Qualitative research is obtained from primary data sources by conducting direct observations at companies, conducting interviews, secondary data is complementary data used as a basic reference for theory, obtained through jurnals, etc. The aim of this research is to find out how to increase loyalty to a Mitra Ekawarsa Plus Personal Accident product at the AJB Bumiputera 1912 Mean company using SWOT &amp; QSPM analysis. The ST strategy in this research is making a strategy by applying the company's internal strengths so that it can avoid or minimize the consequences of several threats originating from foreign companies.The results of this stage show that increasing numbers of employees in the marketing department who are honest and responsible has the highest TAS score with a value of 4.905. Thus, increasing the number of employees in the marketing department who are honest and responsible is a recommended strategy that companies should implement in order to increase customer loyalty to the company.</em></p> Rahma Wulan Suci Nasution, Muhammad Syahbudi, Ahmad Muhaisin B Syarbaini Copyright (c) 2023 Rahma Wulan Suci Nasution, Muhammad Syahbudi, Ahmad Muhaisin B Syarbaini https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/498 Thu, 30 Nov 2023 00:00:00 +0700 Family Economical Strategy and The Nutrition Fulfillment for Children Under Five: Improving Community Understanding https://jurnal.stiepas.ac.id/index.php/jebe/article/view/483 <p><em>As the next generation of the nation, toddlers need healthy food for optimal growth and development, as well as to reduce the risk of developing chronic diseases as adults. However, there are several things that prevent toddlers from getting balanced nutrition. One of them is low economic problems, lack of supporting facilities, and lack of public awareness of the fulfillment of nutrition in toddlers.</em></p> <p><em>The purpose of this program is to increase public awareness of toddler health as well as family economic management by providing counseling on how to make nutritious food for toddlers. In addition, this program also seeks to optimize the ability of related support systems, namely the role of posyandu, as a community empowerment function. The service method used is Participatory Action Research (PAR) with five main steps, namely identifying partners and analyzing needs, counseling on the fulfillment of toddler nutrition and cooking demonstrations, mentoring and monitoring, providing raw materials and equipment, as well as evaluation and further development.</em></p> <p><em>The output of community service activities is an increase in community understanding, implementation of raw material management, providing education on healthy food consumption habits. In addition, the results of this service are also the material for published articles. Based on the community service activities carried out, the understanding of the community shown by the understanding of the mothers increased based on the comparison of the results of the pre and post tests conducted. The desire to implement knowledge from the counseling results is also quite high. Education related to healthy food habits is also carried out during counseling and other educational media.</em></p> Irena Larashati, Sana Sholihah, Imelda Megawati, Arsylia Khoirunnisa Azzahra, Hamdan An Naisaburi, Merry Pramashela Copyright (c) 2023 Irena Larashati, Sana Sholihah, Imelda Megawati, Arsylia Khoirunnisa Azzahra, Hamdan An Naisaburi, Merry Pramashela https://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.stiepas.ac.id/index.php/jebe/article/view/483 Thu, 30 Nov 2023 00:00:00 +0700