The Influence of Service Quality and Brand Image on Purchase Decisions

Study on Consumers of Muslim Fashion Products in Bandung City

Penulis

  • Firza Insanudzaky Universitas Pendidikan Indonesia, Bandung
  • Muhammad Rayyan Arasyi Universitas Pendidikan Indonesia, Bandung
  • Muhammad Zacky Alfasyah Universitas Pendidikan Indonesia, Bandung
  • Vaneza Akbar Universitas Pendidikan Indonesia, Bandung

DOI:

https://doi.org/10.55208/bistek.v16i1.358

Kata Kunci:

Management, Efficiency, Inventory

Abstrak

Good management is essential to a business because it directly affects the company's operations. Goods management aims to maintain the efficiency and productivity of the company. This study aims to analyze the goods management system at a Manufacturing Company in Tangerang City, which is essential for this company. The research method used was an online interview via chat, giving twelve questions to the company regarding goods management. The study results show that the goods management system in one of the Manufacturing Companies in Tangerang City has many benefits in reducing the risk of losing goods and streamlining work. In its implementation, one of the Manufacturing Companies in Tangerang City uses Axapta and ODDO software which specifically can oversee the management of goods effectively. In its implementation, companies also need to carry out established procedures and provide training to their employees. Overall, this study provides recommendations to one of the Manufacturing Companies in Tangerang City to continuously develop an existing goods management system and Manufacturing Companies in Tangerang City to provide more budget to train and change technology according to current needs to improve effectiveness and efficiency in the goods management system to monitor the inventory and usage of goods.

Biografi Penulis

Firza Insanudzaky, Universitas Pendidikan Indonesia, Bandung

 

 

Muhammad Rayyan Arasyi, Universitas Pendidikan Indonesia, Bandung

 

 

 

Muhammad Zacky Alfasyah, Universitas Pendidikan Indonesia, Bandung

 

 

Vaneza Akbar, Universitas Pendidikan Indonesia, Bandung

 

 

Diterbitkan

2023-09-21

Cara Mengutip

Insanudzaky, F., Arasyi, M. R., Alfasyah, M. Z., & Akbar, V. (2023). The Influence of Service Quality and Brand Image on Purchase Decisions: Study on Consumers of Muslim Fashion Products in Bandung City. Majalah Bisnis &Amp; IPTEK, 16(1), 45–62. https://doi.org/10.55208/bistek.v16i1.358