PENGARUH PEMANFAATAN SISTEM AKADEMIK ONLINE TERHADAP KEPUASAN MAHASISWA MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

Abstrak

This study aimed to analyze the effect of Academic Information Systems Online (SIA Online) for student satisfaction in the D3 Program Information Management AMIK HASS Bandung by using models Technology Acceptance Model. The use of TAM model based on the fact that so far TAM is a concept that is considered good in explaining user behavior toward new information technology systems. The populations in this study were students D3 AMIK HASS Information Management Bandung. The sample made with proportional sampling is proportional sampling method based on sub-populations. Sampling using proportional sampling technique for the study population was spread covers college campus 1 and 2. Data were analyzed by SEM (Structural Equation Modeling) with AMOS software (Analysis of Moment Structure). Results of this study proved the hypothesis received only 8 of the total 10 hypotheses proposed. Only the following relationships are shown to have a positive effect: a) Self Efficacy (SE) with Perceived Usefulness (PU), b) Self Efficacy (SE) with Perceived Ease of Use (PEOU, c) Self Efficacy (SE) with Perceived Enjoyment ( PE), d) Perceived Enjoyment (PE) with Behavioral Intention to Use (BITU), e) Perceived Usefulness (PU) with Attitude Toward Using (ATU). f) Perceived Usefulness (PU) with Behavioral Intention to Use (BITU), g) Perceived Ease of Use (PEOU) with Attitude Toward Using (ATU), h) Behavioral Intention to Use (BITU) with Actual Use (AU). It is proved that the use of SIA Online can not be fully explained by the Technology Acceptance Model.

Keywords: self efficacy, perceived enjoyment, perceived usefulness, perceived ease of use, attitude, behavioral intention to use, actual use.