PENGARUH E-SERVICE QUALITY DAN E-RECOVERY SERVICE QUALITYTERHADAP E-SATISIFACTION SERTA IMPLIKASINYA PADA E-LOYALTY PELANGGAN MASKAPAI PENERBANGAN AIR ASIA

Abstrak

The research objective is to be achieved (1) To determine the relationship E-service quality, E-recovery service quality customer Airlines Air Asia and (2) To determine the effect of E-service quality, E-recovery service quality of the customer E-Satisfaction Customer Airlines Air Asia and its impact on customer E-Loyalty. The study population is customer Air Aviation Services Asia which are members of the backpacker community's and the study sample was taken as many as 349 people. This sample was taken by random sampling. Data processing technique using path analysis. The results showed that in fact the electronic-based services after the transaction should be further improved. Therefore it is proven that the electronic-based services in theory and research results proved able to satisfy customers who eventually become loyal customers, however there are still some elements of the service that should be improved by the company.