The Role of Brand Benefits in Financial Quality, Based on Responsiveness and Guarantee, and Its Implications for Customer Loyalty

Study of One Digital Financial Service Provider in Indonesia

Abstrak

This research aims to investigate the role of brand benefits in influencing the financial quality of an organization. Specific focus is given to the two primary dimensions of brand benefits: responsiveness and guarantee. The study also explores the impact of financial quality on customer loyalty.
The research methodology involves gathering data from respondents who are customers of various brands in the relevant industry. Data collection is conducted through questionnaires and structured interviews. Statistical analysis examines the relationship between brand benefits, financial quality, and customer loyalty.
The research findings indicate that the responsiveness and guarantee of a brand have a significant influence on the financial quality of an organization. Additionally, higher financial quality is associated with higher levels of customer loyalty.
The implications of these findings emphasize the importance for organizations to understand the significance of brand responsiveness and guarantee in enhancing their financial quality. It underscores the necessity of maintaining and improving financial quality to bolster customer loyalty. This research contributes significantly to understanding the dynamics between brand benefits, financial quality, and customer loyalty in the current industry context.